Airline Industry Review » Airports

Where is Your Brand Voice ?

Miyuru — Thu, 02 Sep 2010 10:22:27 +0000

In building an online brand presence, having a voice of your own – a popular insider as an online brand ambassador – could be very beneficial. It helps to make a brand’s activities online look more closer, credible and responsible to a customer.
Apple has Steve Jobs. Nokia has Anssi Vanjoki. Microsoft has Ray Ozzie. Where is the aircraft manufacturers’ ambassador ?
Needless to say, the first mover in to this space will gain a huge advantage.

P.S: Not just for an aircraft manufacturer, an online ambassador who can influence, will undoubtedly help an airline too.Similar Posts:

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I’m Starting Consultation ( and how to win an exciting gift )

Miyuru — Wed, 01 Sep 2010 01:35:15 +0000

Yes, I will be available for aviation consultation from today, and I will focus on social media ( for the start ).
Social media is an effective tool to connect with your customers, and to drive sales. And having realised this, many leading companies from most industries have now begun to use social media marketing. The topic is now hot, and trending, everywhere in the world.
The key for many companies to adopt social media marketing is that it is such an effective way of marketing. It only needs so minimal an expense to start using social media, and you get to capture the attention of millions of loyal fans. Using social media makes these fans feel your brand as closer to them, and develops their trust around your brand. And then these loyal fans naturally start spreading Word of Mouth marketing about your brand to their close friends, and so on, and you start to get a constant flow of sales multiplications.
And yet, many airlines are yet to enter social media. But the few ( or, the thousands ) who already did, such as Southwest Airlines, JetBlue Airlines, Lufthansa and AirAsia are already reaping the harvests of their efforts, with great brand exposure, direct connections with millions of customers, and increased sales. So, if your competitors are already doing it and seeing success with it, why should not you ?
Perhaps, you have just started using social media and are new to it. Or, may be you did use social media, but could not find success with it ?
Social media is an art. As the world’s most respected online marketing guru, Seth Godin, says

It’s a process, not an event. Dating is a process. So is losing weight, being a public company and building a brand.

.
But if you know the right way to do it, finding social media success is not hard. And I’m here to help you.
To create a tribe around your brand who will spread your message, to increase your sales, to achieve your targets, to deliver your expectations, and to help you find success with social media marketing.
I’m still young, but with my years of experience with building valuable brands on social media and achieving success with them, I’m sure that I can help you succeed too. Over the time, I have advised a number of airlines and market leading companies, and helped them see social media success. And I’m now ready to help you succeed too.
Still not begun social media marketing ? New to it ? Or, already given up ? In whichever the situation you’re, I think I can help you. Let’s discuss.

And what else, I’m also planning to offer a unique service called AirBlog, which will set you up an expectation-exceeding, excellent quality airline blog at a fixed fee. Everything from setting up, designing, search engine optimizing to strategy mapping will be taken care of, and you will only need future article content to keep it running.

- You can read more about my consultation work here .
- You can read more about the revolutionary AirBlog product here .
- You can find me on LinkedIn here .

The umbrella that I use to host my consultation work under will be known as AirSocial.

And now let me move to the exciting news. To celebrate the launch, I’m offering one lucky airline a AirBlog package TOTALLY FREE of charge.

What you get with AirBlog will be a complete blog with
- Server and databases set up
- Blogging software installed and fully tuned up for best reader engagement
- A semantically coded, and navigation enhanced, design
- Full search engine optimization
. Plus, you will also get a future strategy plan for your blog – absolutely free !

To win it, all you have to do is tweet the following message

Win a free package of AirBlog – the revolutionary new one off airline blogging suite by @AirSocial http://j.mp/azHY6i

( Click here to automatically do it with no hassle )
and leave a comment below with your Twitter username.
Just that, and in a week, I will announce the lucky winner !

( Your tweet will be automatically featured in the comments section below & just make sure that you use a valid email address, so we can easily notify you of the victory. )

The only condition is you need to be an airline, airport, aircraft manufacturer or a MRO provider.
If you’re not one of them, tell a friend who works at one of the above places, and stay tuned. We’ll soon have something for you guys too !

Interested in reading more about me ? You can do it here .

Not interested in consultation ? No problem. Read more of my articles about social media below.

How to use Twitter to Grow Your Sales
Who’s Who in Aviation
The Ancillary Art my eBook on maximizing airline ancillary revenue
Twitter Predicts Sales
The Ultimate Airline Marketing Guide

Thanks a lot for reading, and hope to see you as a client soon !
Sincerely,
M.Similar Posts:

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V Australia and Virgin Blue announces network restructure – Drops Africa, Thailand, DJ adds A330s

Miyuru — Thu, 26 Aug 2010 07:46:15 +0000

Virgin Blue Group today announced the second phase of its network restructuring plan, under the leadership of CEO John Borghetti.

Key Points are as follows

- Virgin Blue to add two A330-200 aircraft to its domestic fleet
- V Australia to launch new thrice weekly Abu Dhabi route from Feb 2011, as part of a partnership with Etihad. The “major new partnership” will enable customers of both networks to access destinations of both carriers and earn miles under their own respective frequent flyer programs.
- V Australia route from Melbourne to Johannesburg cancelled effective 24FEB11
- V Australia routes to Phuket from Melbourne and Brisbane cancelled respectively from 24FEB11 and 25FEB11

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Rosinenbomber DC3 Crashes at Berlin

Miyuru — Sun, 20 Jun 2010 08:55:51 +0000

Historic Berlin Airlift aircraft, DC-3 Rosinenbomber ( Raisin Bomber ), registered D-CXXX yesterday ( 19th ) crashed above Berlin.

Photo: Nestor Bachmann/dpa

The 66 year old aircraft, was damaged beyond repair, possibly bringing an unfortune end to its prestigious career.

The aircraft was on a sightseeing flight operated by Berlin Air Services when the incident occured.
Shortly after taking off from Berlin Schönefeld airport, the left hand engine reportedly failed and the aircraft was unable to gain height. The pilots apparently attempted to land the aircraft at a proposed site for Schönefeld’s third runway.
The incident has taken place at around 3.00pm local time.
The 25 passengers and three crew were able to get out of the aircraft unassisted. Eight persons were injured and taken to a hospital.
The aircraft, a C-47 Skytrain variant, was the last aircraft depart out of Berlin Tempelhof Airport – in formation with B-52 Junkers – when the airport was officially closed down in 2008.
The aircraft was msn 16124/32872 – a 1944 built example which was powered by two Pratt & Whitney R-1830-92 engines. It was being used by Air Services Berlin for sightseeing flights over Berlin.Similar Posts:

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BRIEF: Emirates Cancels Baghdad Launch

Miyuru — Sun, 20 Jun 2010 05:41:18 +0000

Emirates Airline appears to have cancelled planned flights to Baghdad, Iraq. It is believed lower than expected bookings caused to make the decision. The flights are no longer available for booking.
Emirates had planned to launch the flights on 1st July.

Disclaimer : Notice this is not a yet publicised decision and the airline might or might not decide to make flights available again.Similar Posts:

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Flydubai to launch Colombo flights

Miyuru — Wed, 26 May 2010 13:53:29 +0000

flydubai will launch flights to Colombo from 23rd June. Flights will operate four times weekly, aboard Boeing 737-800s.
Fares start at around AED420 ( LKR 13,000, USD125 ).

FZ555 DXB2110-0110+1CMB 1356
FZ556 CMB0210-0510DXB 2467

Currently, the competition on the route is as follows.
Emirates – 21-24 weekly. All Boeing 777-300ER and once weekly 777-200LR.
Mihin Lanka – 6 weekly. All Airbus A320.
SriLankan – 7 weekly. All Airbus A330-200.
Colombo will be FZ’s 21st destination.Similar Posts:

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Twitter Predicts Sales

Miyuru — Mon, 24 May 2010 10:31:08 +0000

What do you think the above chart is ?

It shows the predicted box-office revenue of new movies, by Hollywood Stock Exchange ( green ) and Twitter users ( blue ). Almost the same, isn’t it ?

Social Computing Labs at HP discovered in a study that using only the rate movies are mentioned on Twitter could successfully predict future revenues of the movies.
If you add the nature of the tweet ( reaction to the movie ) to the equation, the results were even more accurate.
These results were as accurate as the predictions by Hollywood Stock Exchange ( HSX ), which is been considered the best movie sales predictor to date.

They used 3 million tweets for the research and movies included Avatar, Twilight and Blind Side. Bernardo Humberman, was the chief investigator.

As the authors acknowledge too, this method can be extended to a large variety of topics and it shows how social media expresses a collective wisdom which, if accurately tapped, can yield an extremely powerful and accurate outcome of future sales. Now, how about applying this to airlines ? New product launch, or route research for a new destination launch ?

The full report in PDF format could be found here .

( Hat tip to Kevin Kelly for noticing this back in April )Similar Posts:

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Air India Express flight IX812 crash

Miyuru — Sat, 22 May 2010 03:00:46 +0000

MANGALORE, ( AIRLINE INDUSTRY REVIEW ) – An Air India Express flight from Dubai to Mangalore, overshot the runway at Mangalore International Airport ( IATA :IXE ) and caught fire. The flight, IX812, was being operated by a Boeing 737-800. The aircraft involved was VT-AXV, cn 36333/2481, a 2007 December built example.
It was bearing the ‘Victoria Memorial’ tailart. The flight was due to arrive in Mangalore at 6.30a.m local time.
The flight was carrying 163 passengers ( some reports state this at 137 adults + 19 children, at 156 passengers ) and six crew. The aircraft has mostly burnt, with nose and tail remaining ( the only ) recognizable parts. NDTV, an Indian TV channel, reported six survivors, while a majority are presumed to have perished.

Photos of the crash scene. Copyrighted to original photographers.

Mangalore has two runways 09/27 5,300 ft. and 06/24 9,515ft. long and has a steep valley in the end of runway 24, leaving no space for correction.

Crash photos ( copyrighted )

Runway 24 location ( copyrighted to original poster Threeifbyair on Airliners.net )

Runway 24 steep hill ( original poster TBYO787 )

Air India Express operates flights to seven Middle Eastern airports from Mangalore, and is the largest operator at the airport.
This was Air India Express’ first major incident and is the worst aircraft accident in India since 2000. This event, currently, is also the deadliest air crash in year 2010, so far.
A cause for the incident was not immediately clear. Although it is too early to make any conclusions, the high-energy falldown into the slope could have increased the damage.
Runway 24 has ILS and the ILS24 approach is valid for ICAO Cat A,B&C aircraft.However, AIP does state that there are no runway end lights for either 06 or 24 end. The runway obstacles/limitations chart also specifies “DEEP VALLEY” beyond the 06 threshold. The runway was completed in 2006 and is fully concrete, as opposed to the other shorter Asphalt runway.

After the accident, the ILS locator antenna of runway 06 has been hit, and is currently NOTAMed unavailable.
According to AvHerald.com, this collision with the antenna, tore the aircraft’s belly open and threw 8 people out of the aircraft – whom are the survivors reported.
The air traffic control and airport authority reported that the aircraft arrived for approbabi without any incident, but a loud bang – possibly a tyre burst – was heard upon touchdown.
Air India Helpline
Mumbai +912222796161
Dubai +971-4-2165828/9

May all those perished rest in peace.Similar Posts:

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Photo of Interest : Hamburg Traffic

Miyuru — Thu, 13 May 2010 12:24:38 +0000

Photo spiegel.de

An interesting scenery was seen at Hamburg airport yesterday. Because of the UEFA Europa League final, the airport received a far higher amount of traffic, thus forcing one runway to be closed and turned into a parking lot.Similar Posts:

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Icelandic Volcano Disrupting European Air Travel Again

Miyuru — Sun, 09 May 2010 12:57:11 +0000

Icelandic volcano Eyjaffjallajokul, which disrupted European air traffic between 14 and 21 April has now again started erupting and is causing air travel disruption.

Recent progression of ash eruption caused a number of Spanish airports to be closed, some of which have now been reopened.
Keep an eye on @AirlineIndustry on Twitter for latest information.
The Live Airport Status list, is now again live – after a long break since up to the minute live action till 1315Z 21APR.
Stay tuned to Airline Industry Review, one of the web’s most trusted* sources for airport status during last eruption.

* – Ranked no.1 on Google search for airport status, and no.1 on Microsoft employee site.Similar Posts:

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